Two months after the Association of National Advertisers released its controversial agency media-buying “transparency” practices report by K2 Intelligence, most advertisers and agencies remain relatively unaware of it. Among those who are aware of it, there was a marked disconnect between marketers and agency executives about who would be most impacted by it.

These were some of the key findings of a survey of advertiser and agency executives conducted by Advertiser Perceptions in early July, a month after the ANA report was released.

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