Dentsu reported today that its ad scandal, first reported to have overcharged client Toyota, is much broader than that, affecting at least 111 clients and involving some 633 “suspicious” digital ad transactions.
To date — an internal inquiry continues — the dollar volume associated with the improperly executed transactions amounts to 230 million Japanese yen (about $2.275 million at today’s exchange rate).
Read the full MediaPost Agency Daily article here.