In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.

They start off by summarising the work that shone the light not only on agencies but also on marketers. Bob points that media landscape is evolving so quickly that marketers were constantly trying to catch up.

Read the full More About Advertising article here.