Agency groups are disputing claims in a new report from the Association of National Advertisers that they’re collecting rebates, including “cash rebates,” and that “other non-transparent practices” are pervasive in the U.S., at least within their own organizations.
The 58-page report is the product of an eight-month-long investigation conducted by independent firm K2 Intelligence for the ANA.
Here are a few holding company and agency responses — some in thier entirety and some shortened — to this morning’s news…
Read the full AdvertisingAge article here.