Media agencies are considering their position over media guidelines released by the Australian Association of National Advertisers with several indicating the 52-page contracts aren’t workable.

The Media Federation of Australia is combing over the 52-page document before issuing a statement on how it will proceeds but other media agency executives have told AdNews they are surprised they weren’t consulted during the process and that a one-size-fits-all approach would not work or be desirable to clients.

Read the full AdNews article here.