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ANA: Marketing Maestros: Down the Media Buying Rabbit Hole

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If your job has anything to do with advertising media buying and your boss reads the Wall Street Journal, we suggest you read this.

In late September, the Wall Street Journal reported that Federal prosecutors in Manhattan opened an investigation into media buying practices by advertising agencies. This is, by far, the most important news on the media transparency front to come out since the ANA (Association of National Advertisers) published its report on media transparency two years ago.

Read the full ANA Marketing Maestros blog post here.

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