In response to the recent Association of National Advertisers (ANA) report on agency transparency, Accenture released a new report, “Optimizing Transparency in Your Agency Relationships.”
Author: kplonchak
Campaign: ‘Conflicted’ Media Auditors Come Under Fire from Sorrell
Marketers are being urged to re-evaluate the role of media auditors amid concerns over a potential conflict of interest, with WPP CEO Martin Sorrell advising them to use one of the “Big Four” global accountancy firms to vet how agencies spend their clients’ money.
Read More Campaign: ‘Conflicted’ Media Auditors Come Under Fire from Sorrell
Marketing Land: The Path to Programmatic Peace
Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer report. Also notable is the quick growth of programmatic advertising in video and mobile. Yet some serious questions remain about just how mature the programmatic market is and what its ultimate growth potential is, due to a number of stubbornly troublesome obstacles.
ANA: Media Transparency – Looking Ahead
With the media transparency study a few weeks old, ANA President and CEO Bob Liodice looks at how the industry can move forward. In advance of full guidelines from Ebiquity and FirmDecisions, here are some action steps marketers can take immediately. Read More ANA: Media Transparency – Looking Ahead
Campaign: Group M Sues Ebiquity Over ‘Misuse’ of Confidential Documents
In its legal claim, filed in London’s High Court, Group M said that FirmDecisions had given a “wholly inadequate” assurance that it had deleted all trace of the “four or five” different, confidential documents, which are thought to include details of clients’ media spend.
Read More Campaign: Group M Sues Ebiquity Over ‘Misuse’ of Confidential Documents
Business Insider: The First Domino From the ANA Ad Agency Rebate Report Falls
Chase, the US consumer and commercial banking division of JPMorgan, has called in auditors to examine its relationship with Publicis Groupe media agency ZenithOptimedia, the company that buys advertising on its behalf.
Read More Business Insider: The First Domino From the ANA Ad Agency Rebate Report Falls
Huffington Post: 4A’s Hill, Pivotal’s Wieser Spar Over ANA Report Critical Of Agency Practices
The advertising industry’s reaction to a report critical of advertising and media agencies that the Association of National Advertisers (ANA) believes pad their compensation via non-transparent tactics continued with a testy waterfront exchange here. It’s a subject that won’t be going away soon.
Huffington Post: The Fault, Dear Advertisers, Is Not In Our Stars…
The Association of National Advertisers (ANA, the trade organization for Big Advertisers) recently released a report alleging, amongst other things, widespread “rebates” (e.g., kickbacks) being paid to media agencies without the knowledge of their clients. In general, the reported found “a fundamental disconnect in the advertising industry regarding the basic nature of the advertiser-agency relationship.”
Read More Huffington Post: The Fault, Dear Advertisers, Is Not In Our Stars…
WSJ: Probe of Advertising Rebates Wasn’t Independent, Argues WPP Chief Martin Sorrell
The Association of National Advertisers said this month that rebates and nontransparent practices are “pervasive” in the U.S., as evidenced by the outcome of an eight-month probe by corporate research investigations firm K2 Intelligence.
Read More WSJ: Probe of Advertising Rebates Wasn’t Independent, Argues WPP Chief Martin Sorrell
The Drum: Is Automation the Answer to Non-Transparent Media Buying Concerns?
Is automation the silver bullet to advertiser concerns over non-transparent media buying practices?
Read More The Drum: Is Automation the Answer to Non-Transparent Media Buying Concerns?