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I recently read the Association of National Advertisers report regarding the findings of non-transparent practices in the agency world. If I were an agency media person I would be worried, but maybe not for the reasons you might think. Fundamentally, the blame for this situation does not rest with the agencies (at least, not completely).
In the film adaptation of Michael Lewis’s book “The Big Short,” Mark Baum (played by Steve Carell) explains the short-sighted thinking that led to the subprime mortgage meltdown.
For the past few days I’ve had the pleasure of participating in the Advertising Research Foundation’s 2016 Audience Measurement conference. While my overall experience has been great, the conference was off to a bad start for me.
Last week, the ANA released its Media Transparency Report. The report has been framed by much of the press as a bombshell. Words like “kickbacks,” “fraud,” “unethical practices,” and even “jail time” have been seen in a variety of recent headlines.
A hit television show in Spain saves its biggest surprise for the credits: It’s co-produced by a unit of WPP Plc, an advertising giant known more for marketing soap, ketchup and soft drinks than for making TV programs.
Read More Bloomberg: At WPP, the Ketchup Ads Come With a Side of Prime-Time TV
In its critical agency report, The Association of National Advertisers (ANA) didnt touch on the complexities of the modern media-buying landscape, said Rob Norman, chief digital officer of WPP’s media-buying arm GroupM, in a blog post Tuesday.
Read More AdExchanger: GroupM’s Rob Norman – ANA Report Overlooks Complexity
Rob Norman, the chief digital officer of the world’s biggest media buying company, GroupM, has ripped into the recent Association of National Advertisers (ANA) report on media agencies rebates, saying it overlooked the fact that agencies make major investments in technology at their own risk.
In a previous era, advertising agencies and their clients were joined at the hip. Now, some of the most powerful entities on Madison Avenue are grappling with serious fractures.
Read More Variety: Mistrust on Madison Avenue – Why Can’t Marketers, Media Buyers Get Along?
The ANA report on agency transparency erupted last week, intensifying a long-expected public dispute between brands and their media agencies.
While the report focused on brands and agency holding companies, its findings could potentially affect ad tech companies.
Read More AdExchanger: How The ANA Rebate Controversy Could Impact Ad Tech
Brand and agency relationships have been somewhat fraught recently with a record number of agency relationships going under review last year – more than the previous three years combined in terms of dollars at stake.
Read More Marketing Dive: ANA Defends Report Exposing Agency Rebates