Don’t feel like googling it? We’ve done it for you for your browsing pleasure. Did we miss one? Submit here
Rich Plansky, exec managing director of K2 Intelligence, led the ANA’s investigation into agencies’ alleged collection of media rebates in the U.S. He talks to Ad Age about the process, and what was unique compared to K2’s other investigations.
Read More AdAge: Q&A With Investigator Behind ANA Media Rebate Report
Agency groups are disputing claims in a new report from the Association of National Advertisers that they’re collecting rebates, including “cash rebates,” and that “other non-transparent practices” are pervasive in the U.S., at least within their own organizations.
Read More AdAge: Agency Groups Attack ANA Report Alleging U.S. Rebate Collection
While the big agency holding companies are pretty much uniform in their denouncements of the ANA-K2 study, at least one agency is disappointed with the 4As’ “prioritizing the holding companies” in the formation of its own transparency principles and with the group’s inability to work better with the ANA to find common ground on the issue.
Read More MediaPost: Empower ‘Suspends’ 4As Membership, Cites Transparency
The ANA said last October that it had commissioned K2 Intelligence, which was founded by forensic corporate investigators Jules and Jeremy Kroll, to investigate whether US agencies have been accepting rebates from media owners without informing clients and other transparency issues. Rebates are banned in America.
Read More Campaign: ANA Report Finds ‘Numerous Non-Transparent’ Practices at US Media Agencies
The ANA commissioned Ebiquity and FirmDecisions to develop guidelines and recommendations for ANA members to consider based on K2 Intelligence’s findings.
Read More ANA: Media Transparency Initiative – Marketer Action Steps
Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers).
Years of simmering ill will in the $600 billion global ad market just broke into open conflict: America’s top advertisers have accused Madison Avenue’s biggest agencies of secretly pocketing rebates from media outlets, with ad firms striking back harshly at what they called a flawed and unproductive attack.
After months of anticipation, the Association of National Advertisers finally released its study of the media-buying ecosystem. While the study, conducted by K2 Intelligence concluded that so-called “non-transparent” activity was “pervasive” throughout the process, a couple of things are certain: No criminal probes have been launched and nobody is going to jail. The full report can be downloaded here.
Read More MediaPost: Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers).
A bevy of big Madison Avenue media-buying agencies took aim at a seven-month probe conducted by the Association of National Advertisers suggesting the acceptance of rebates and other forms of kickbacks are “pervasive” among a cadre of ad firms that handle billions of promotional dollars for products ranging from Apple to Zyrtec.
Read More Variety: Wall Street Wrings Hands Over Alleged Madison Avenue Kickbacks