Arbitrage within programmatic trading has been under scrutiny for years, but other areas of digital trading are equally shady yet have dodged the spotlight: data arbitrage and murky attribution-modeling practices.
Author: Robert Stank
MarketingDive: P&G’s Marc Pritchard on Where Digital Marketing is Headed Now That There’s More Transparency
In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.
Ad Age: Deutsche Telekom Pulls Back Curtain On ‘Radical’ New Media Approach
The company has broken up its media processes into five “Lots”: media strategy and steering; media analytics services; campaign planning and buying services; programmatic buying operation services; and search advertising and affiliate marketing services.
Read More Ad Age: Deutsche Telekom Pulls Back Curtain On ‘Radical’ New Media Approach
MediaPost Agency Daily: Telecom Giant Upends The Media Marketing Process, Taking A Big Piece Of Work In-House
It’s no secret that the ANA report on media transparency last year has led a lot of marketers to rethink their media strategies.
The Drum: The Marketing Group’s Blockchain-backed Agency Truth Promises To Be Antidote To Industry’s Media Woes
The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100% transparency as they grapple with what Procter & Gamble (P&G) brand chief Marc Pritchard now infamously described as a “murky at best, and fraudulent at worst” media supply chain.
MediaPost’s Mediapssst: So It’s Come To This: Agency Names An Integrity Director
You know an industry has a problem when companies start naming integrity directors. But that’s exactly what SwellShark, the media agency has done.
Read More MediaPost’s Mediapssst: So It’s Come To This: Agency Names An Integrity Director
AdAge: The Tenuous Future of Ad Tech Middle Men
At the moment, an important debate about fraud and viewability is playing out in an ad tech ecosystem — an ecosystem that’s increasingly being called a duopoly. But these topics won’t be left for Google and Facebook to solve. Very soon, blockchain technology will disrupt the duopoly and, more importantly, usher in a new marketplace that is more transparent and accountable, and therefore less prone to fraud.
The Drum: ANA Reveals 12-point Growth Plan For Marketers in Hopes of Spurring Industry Growth
Bob Liodice, chief executive of the ANA, opened the organization’s annual Masters of Marketing conference in Orlando with a speech that detailed a 12-point growth plan it has put together to spur growth in the industry.
MediaPost DigitalNewsDaily: Can Supply-Path Optimization Deliver Supply-Side Transparency?
In January, at the IAB’s Annual Leadership Meeting, P&G Chief Brand Officer Marc Pritchard served notice to the digital marketing ecosystem, saying that P&G demanded transparency from agencies and vendors.
Read More MediaPost DigitalNewsDaily: Can Supply-Path Optimization Deliver Supply-Side Transparency?
MediaPost DigitalNewsDaily: Marketing Contracts Exchange: A Mechanism For Scaling Transparency
T&T, which has participants from major advertisers and agencies, as well as key trade groups, believes this climate is harming longstanding relationships, slowing growth and profitability.