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Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority.
Read More AdExchanger: 4A’s New Prez Marks Repairing ANA Relationship As Top Priority
Unless you have deep knowledge of the French advertising market and France’s legal system, its likely you may not be aware of the region’s transparency law, Loi Sapin.
Google has agreed to open up its YouTube ad inventory and ad buying platforms for audit by the Media Rating’s Council.
Read More Marketing: Google Opens Up YouTube Ad Inventory For Audit
There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.
DUBAI: “Media agencies sit down every year and consolidate who they buy with — they literally cut off publishers from a list,” said Richard FitzGerald, the founder of Augustus and the publisher of Lovin Dubai. “We can’t even get on that list.”
Read More Arab News: Mideast Media Agencies Holding Publishers’ Fate In Hands
Last year, 2016, wasn’t a great year for media agencies. In the US, the highly anticipated investigation into kickbacks and ‘non transparent’ business practices caused quite a stir while in South Africa, the Competition Commission and the MAC sector charter gave agencies food for thought.
Agencies and brands have more work to do in addressing the troubling issue of media rebates, a leading executive from the Association of National Advertisers (ANA) has suggested.
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.
VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.
Read More The Star Online: ‘Landmark’ changes to advertising world
At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will meet next month to kick off what is expected to be a series of open forums tackling transparency and trust issues in the advertising industry. In an effort to symbolize its neutrality, the first meeting will take place at the United Nations in New York City.
Read More MediaPost: Ad Hoc ‘Trust’ Group Wants To Be Neutral Ground, Will Use UN As Its Venue