Many don’t agree,mbut Curtis Smith, Accenture’s North America Media Lead, told a MediaPost marketing conference this week that for the most part, marketers trust their media agencies. And they do so despite allegations in a recent report from the Association of National Advertisers that many agencies in the U.S. are accepting rebates and other forms of payment from media companies in exchange for volume business without disclosing the payments to clients.
Read More MediaPost Agency Daily: Wild Card In Agency/Client Relationship: Trust

 

Another British newspaper is shedding a little light on the murky and controversial subject of agency rebates — the refunds that publishers and broadcasters sometimes, allegedly, pay to media buyers and ad agencies in return for high volume purchases or other incentives.

Read More MediaPost: ‘Guardian’ Admits Paying Media Rebates

I recently expressed concern over the apparent leadership from the AANA on the issue of media transparency and rebates. This is an issue that we have seen develop in the past four plus years and which we have recommended possible solutions to our clients and the industry during that time. But with the latest rebuff from the AANA I posed that the inaction could be due to a possible conflict of interest in their financial membership, which includes agencies and advertisers. Instead of a discussion on the topic there was a rebuttal and then silence.
Read More TrinityP3: Why the Australian Association of National Advertisers (AANA) needs to review its membership