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MediaPost: ‘Guardian’ Admits Paying Media Rebates

 

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Another British newspaper is shedding a little light on the murky and controversial subject of agency rebates — the refunds that publishers and broadcasters sometimes, allegedly, pay to media buyers and ad agencies in return for high volume purchases or other incentives.

Oh yeah — I left out the most important part. In many cases, the agencies allegedly collect these rebates without the knowledge of their advertising clients, thus the controversy.

Read the full MediaPost article here.

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