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Campaign: Advertisers Tweak US Media Agency Contracts In Light of Transparency Concerns

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More than two-thirds of advertisers have updated their US media agency contracts in response to concerns about transparency and alleged rebates in the media buying ecosystem, according to a new report by the US Association of National Advertisers.

In contrast, more than 30% of respondents have either not updated their media agency contracts or don’t know whether they have updated it.

Read the full Campaign article here.

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