Rebates have been an open secret for years. The payments and discounts that media owners give to agencies in return for certain volumes of spend are a fact of trading life in the UK. But few media owners like to talk about rebates for fear of upsetting agencies. Suddenly, however, the issue is being thrust into the spotlight for two reasons.

Advertisers, led by ISBA, have been asking agencies searching questions because of growing transparency concerns. At the same time, media owners have come under pressure to disclose rebates because of new, tougher accounting rules called FRS 102.

Read the full Campaign article here.