Ahead of Advertising Week next week, the 4A’s has announced two new initiatives around an issue that continues to plague the advertising industry—transparency.

In an email sent today to all 4A’s members, Nancy Hill, president and CEO of the 4A’s, made it known that the recommendations set forth in the 4A’s “Transparency Guiding Principles of Conduct” (TPGC) report are now mandatory. And, in order for members to understand and implement the rules, a series of informational sessions will be held across the country.

Read the full Campaign US article here.