Ebiquity Report – Crossmedia

ANA: Trust and Transparency in Media and Marketing

The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers’ attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.

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Ad Age: The Hidden Truth About Media Rebates: Agencies Are Paying Settlements, But They’Re Not Being Disclosed

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The general counsel of the Association of National Advertisers says there have been settlements stemming from audits of media agency contracts. The CEO of the 4A’s, the leading U.S. agency organization, says nearly a hundred audits have taken place, but agencies have yet to give any money back.

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ANA: Media Buying 2018 — Transparency at a Crossroads

The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel’s 2015 speech at the Association of National Advertisers’ (ANA) annual media conference, yet ANA’s work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.

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Adweek: New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners

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Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their relationships with media partners dropped 11 percent, according to a biyearly ID Comms 2018 Global Media Transparency Report.

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AdExchanger: K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release

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It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency.

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ANA Marketing Maestros Blog: The Fog of Trust and Transparency

This June marks two years since the Association of National Advertisers released the K2 Intelligence investigation of non-transparent transactions in the media buying industry. This was followed in July 2016 by the ANA sponsored Ebiquity/Firm Decisions guidance, Media Transparency: Prescriptions, Principles, and Processes for Advertisers. In the aftermath, we witnessed unprecedented erosion of trust between agencies and advertisers. As we approach this second anniversary, one question looms over all others: Has trust been restored?

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ANA: ANA Report on Media Transparency: One Year Later

On the one-year anniversary of the Association of National Advertisers’ landmark study and subsequent recommendations on media transparency, it’s time to review the issues in this ongoing debate and see where we stand today.

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MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

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ANA: Media Transparency: One Year Later

In a recent survey of ANA members, nearly 60 percent indicated that they have taken some kind of action in regards to their agency contracts as a result of both the ANA/K2 Intelligence and the ANA and Ebiquity/Firm Decisions reports on media transparency. ANA CEO Bob Liodice looks at what has changed in the past year since the reports were released.

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Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.

Crossmedia Transparency

Category: Ebiquity Report

ANA: Trust and Transparency in Media and Marketing

Ad Age: The Hidden Truth About Media Rebates: Agencies Are Paying Settlements, But They’Re Not Being Disclosed

ANA: Media Buying 2018 — Transparency at a Crossroads

Adweek: New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners

AdExchanger: K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release

ANA Marketing Maestros Blog: The Fog of Trust and Transparency

ANA: ANA Report on Media Transparency: One Year Later

MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

ANA: Media Transparency: One Year Later

Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says