A new report by media strategy firm Ebiquity has found that Australian advertisers can get as little as 40 cents of actual media for every dollar they spend.
Category: Ebiquity Report
More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.
The Star Online: ‘Landmark’ changes to advertising world
VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.
Read More The Star Online: ‘Landmark’ changes to advertising world
MediaPost: Media Trading Transparency: Where There’s Smoke…
In March 2015, former Mediacom USA CEO Jon Mandel dropped a bomb at the Association of National Advertisers (ANA) conference, stating that media agencies and their holding companies were significantly involved in what, at best, could be described as “questionable” trading practices across all media.
Read More MediaPost: Media Trading Transparency: Where There’s Smoke…
MediaPost: Gotlieb Slams ANA Report On Transparency
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA’s report on agency transparency released earlier this year as an attempt by “auditors” and “forensic investigation firms” to drum up business.
Read More MediaPost: Gotlieb Slams ANA Report On Transparency
The Australian Business Review: New code of conduct for marketing industry
Advertisers and agencies have been told to follow much stricter rules when entering into contracts under a new landmark code of conduct designed to restore market confidence in a sector hit by a series of scandals.
Read More The Australian Business Review: New code of conduct for marketing industry
The Australian Business Review: Aegis Dentsu hit by overchargingclaims in Japan
Dentsu Aegis’ local operation has sought to distance itself from the scandal engulfing its Japanese parent company as 200,000 digital transactions are investigated for evidence of overcharging clients.
Read More The Australian Business Review: Aegis Dentsu hit by overchargingclaims in Japan
AdAge: Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations
A key finding in the work the Association of National Advertisers, or ANA, has been doing on the media transparency issue over the past two years is that the contracts between marketers and their media agencies are at the very heart of the controversy.
Read More AdAge: Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations
AdAge: ANA Applauds Dentsu, Calls Major Marketers’ Audits ‘Appropriate’
When Dentsu Inc. proactively informed longtime client Toyota of “irregularities” related to some digital media business transactions this week, the Association of National Advertisers applauded.
Read More AdAge: ANA Applauds Dentsu, Calls Major Marketers’ Audits ‘Appropriate’
AdAdge: 4A’s Won’t Participate in ‘Trust Panel’ With ANA at Advertising Week
4A’s President-CEO Nancy Hill is no longer scheduled to speak during Advertising Week in New York next week during a session called “Trust Forum: Transparency,” along with members of the Association of National Advertisers. It’s the latest sign that the rift between the agency groups is far from healing.
Read More AdAdge: 4A’s Won’t Participate in ‘Trust Panel’ With ANA at Advertising Week