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Category: General News Response

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Ad Age: Opinion: How to End Programmatic Advertising’s “Transparency Theater”

When the curtain comes up on the summer of 2020, the stage is set in a tempest. Marketers have retooled creative strategies. Media companies have had to manage record-high levels of user engagement while navigating a business environment marked by one of the most challenging dichotomies ever: a sky-high supply of advertising impressions (due to increased audience activity) and a record-low density of demand (driven by bookings that are down and ad categories that are paused).

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The Drum: Media Auditing Is Alive And Kicking – As Long As It Takes A Modern Approach

The Drum

In his article ‘Is it time to challenge the relevancy of media auditing’ Darren Woolley suggests that the end is nigh for media auditing. That in a time of real-time bidding and programmatic trading, the ability and the need to provide an audit of the price paid after-the-fact are becoming less relevant.

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Digiday: Ad-buying Agencies Are Cozying Up To SSPs, Creating More Transparency Questions

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In the rush to control how SSPs manage programmatic auctions, agencies risk digging up old concerns around the neutrality and transparency of what they do.

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The Drum: How to Build Trust Using Radical Transparency

The Drum

The phrase ‘radical transparency’ seems easy enough to understand in a nutshell, right? Stay open with your consumers, be honest about company flaws and hold your brand accountable for wrongdoings or miscommunications.

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Digiday: Why ‘Data Provenance’ Will Be The New Media-Transparency Issue In 2020

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Move over kickbacks, rebates and undisclosed fees — the accuracy and legitimacy of data will take center stage in 2020.

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Digiday: “Transparency is just trust”: How Buyers Are Navigating a Changing Programmatic Landscape

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The impact of calls for transparency in the digital advertising ecosystem has resulted in guidance for brands on how their data is used, how agencies work with platforms and being able to explain the technical side of programmatic and how it’s evolving.

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MediaPost’s Agency Daily: Transparency Is No Longer An Option

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The topic of transparency may seem exhausted but until all players in the industry are on board, a fair and transparent programmatic marketplace remains out of reach.

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Ad Age: Allegations About Disney Media Review Make Waves

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Walt Disney Co.’s recently concluded $2.2 billion global media review—the world’s biggest this year—also has become its most controversial, opening a new front in the ad industry’s transparency debate that paints the marketer/media hybrid client as the bad guy.

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Adweek: AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

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AdFin, a company that tried to help the Association of National Advertisers and consultancies like Accenture and PwC illuminate the murky depths of programmatic dealings, has closed.

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MediaPost MediaDailyNews: Sorrell: Digital Makes Outdoor More Transparent, Attractive

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The out-of-home media industry has overcome some questionable perceptions on Madison Avenue thanks to its increasing digitization, but it’s probably still best served as a specialty practice at most advertising agencies, S4 Capital Executive Chairman Martin Sorrell said during an interview at the Digital Place-Based Advertising Association (DPAA)’s annual summit in New York City Tuesday.

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