Don’t feel like googling it? We’ve done it for you for your browsing pleasure. Did we miss one? Submit here
The ISBA, or the Incorporated Society of British Advertisers, bills itself as the voice of advertisers in the UK. And it’s a voice that sounded pretty tetchy this week at a gathering in London.
Read More Independent.ie: Steve Dempsey: The scramble for Standards in Digital Advertising
There was a new-found focus and sense of urgency at this annual gathering, organised by the trade body of Britain’s leading advertisers at a sober, new venue, the Hilton London Metropole in Edgware Road (in contrast to previous ISBA conferences at The Oval cricket ground).
Read More Campaign: Agencies Should Worry as ISBA Gets Serious About ‘Vicious Circle of Mistrust’
Frightening. That’s how the chief executive of the peak US trade body, American National Advertisers (ANA), described the murky, fraudulent waters of the booming digital advertising market last week in Orlando, Florida.
Read More The Australian: Corrupt Digital Media Supply Chain in Spotlight
A recent survey by media consultancy ID Comms found that advertisers were failing to meet expectations in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having a well-established media community internally; ad leading media decisions from marketing rather than procurement.
Read More Campaign: Media is Broken and ‘Needs a Total Reset’
Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority.
Read More AdExchanger: 4A’s New Prez Marks Repairing ANA Relationship As Top Priority
Unless you have deep knowledge of the French advertising market and France’s legal system, its likely you may not be aware of the region’s transparency law, Loi Sapin.
Google has agreed to open up its YouTube ad inventory and ad buying platforms for audit by the Media Rating’s Council.
Read More Marketing: Google Opens Up YouTube Ad Inventory For Audit
There is a crisis of trust facing the digital advertising industry, and it might just have reached a tipping point.
DUBAI: “Media agencies sit down every year and consolidate who they buy with — they literally cut off publishers from a list,” said Richard FitzGerald, the founder of Augustus and the publisher of Lovin Dubai. “We can’t even get on that list.”
Read More Arab News: Mideast Media Agencies Holding Publishers’ Fate In Hands
Last year, 2016, wasn’t a great year for media agencies. In the US, the highly anticipated investigation into kickbacks and ‘non transparent’ business practices caused quite a stir while in South Africa, the Competition Commission and the MAC sector charter gave agencies food for thought.