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In response to the 4A’s rejection of the Association of National Advertisers/Ebiquity report on media transparency, the ANA is inviting the ad-agency trade group to the marketer trade group’s annual Masters of Marketing conference to “have an open dialogue and create a pathway that will lead to industry consensus and collaboration.”
Read More AdAge: ANA Invites 4A’s to Orlando Conference for ‘Open Dialogue’ on Transparency
The battle over the media transparency guidelines from the 4A’s and the Association of National Advertisers rages on, as the two associations, which previously created a joint task force to take on the issue, can’t seem to agree on one set of guidelines.
Read More Adweek: ANA and 4A’s Duke It Out Over Kickbacks and Media Transparency
The Association of National Advertisers this morning called on the 4A’s to “publicly clarify” its position on the ANA’s recent media-buying transparency recommendations, and to explicitly state whether it accepts or rejects the findings of an ANA-commissioned report, its recommendations and a template for media-buying contracts between clients and agencies.
Things have been tough at agencies for years. The recession led to layoffs in the industry, and clients have pushed to pay less for the same services, which are now being performed by fewer people. It’s been a lot to deal with.
Read More Media Life: Readers – Kickback Scandal is Taking a Harsh Toll
The US Association of National Advertisers’ report into media rebates weighed its words carefully – and with good reason. But it nevertheless found much wrong and has helped to surface and step up an overdue conversation that rightly now won’t go away.
A month after a scathing report detailing the pervasiveness of non-transparent agency practices last month, the Association of National Advertisers released a new transparency guidelines for marketers and agencies yesterday.
Read More Digiday: ANA President Bob Liodice: ‘Brands Need to be More Attentive’
In its legal claim, filed in London’s High Court, Group M said that FirmDecisions had given a “wholly inadequate” assurance that it had deleted all trace of the “four or five” different, confidential documents, which are thought to include details of clients’ media spend.
Read More Campaign: Group M Sues Ebiquity Over ‘Misuse’ of Confidential Documents
Chase, the US consumer and commercial banking division of JPMorgan, has called in auditors to examine its relationship with Publicis Groupe media agency ZenithOptimedia, the company that buys advertising on its behalf.
Read More Business Insider: The First Domino From the ANA Ad Agency Rebate Report Falls
I recently read the Association of National Advertisers report regarding the findings of non-transparent practices in the agency world. If I were an agency media person I would be worried, but maybe not for the reasons you might think. Fundamentally, the blame for this situation does not rest with the agencies (at least, not completely).
In the film adaptation of Michael Lewis’s book “The Big Short,” Mark Baum (played by Steve Carell) explains the short-sighted thinking that led to the subprime mortgage meltdown.