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Media Life: Readers – Kickback Scandal is Taking a Harsh Toll

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Things have been tough at agencies for years. The recession led to layoffs in the industry, and clients have pushed to pay less for the same services, which are now being performed by fewer people. It’s been a lot to deal with.

Agencies now have another problem on their hands: The kickback scandal, stemming from a recent report from the Association of National Advertisers alleging a widespread lack of transparency, is further straining the already-fraught relationship between agencies and their clients.

Read the full Media Life article here.

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