In news that’s surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a new report by the group, which surveyed 412 client-side marketers. And many of those marketers who don’t already have internal agencies are considering the strategy—of the 22 percent minority, eight percent said they are thinking about opening an in-house group.
Read More AdAge: New Report Cites Skyrocketing Growth of Internal Agencies
