The report on agency rebate practices is the result of a monthslong investigation by K2 Intelligence and Ebiquity and is likely to bring into focus how advertisers conduct audits of their agency partners.
Category: K2 Report
Business Insider: An Explosive Report on Kickbacks
A bombshell trade report lands next month which will reveal whether US advertising agencies accept rebates from media companies, and whether those agencies are transparent about disclosing them and passing them back to their clients.
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Mumbrella: Transparency About to Become a Global Conversation Warns Head of US Advertising Association
Bob Liodice, CEO of the Association of National Advertisers, made the declaration just weeks out from the release of what is tipped to be an revealing report by intelligence firm K2 into the controversial topic of rebates given to media agencies by media owners.
Mumbrella: Is this the Most Hated Man in Advertising?
About 14 months ago the the former CEO of GroupM agency Mediacom in the USA got up on a stage in front of an audience of marketers at an ANA event in Hollywood, Florida, and turned the world of media agencies on its head.
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AdExchanger: The ANA And The 4A’s Clash Over Media Transparency Guidelines
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (the 4A’s) are divided over how to shed light on issues of transparency and agency rebates. The two trade groups collaborated last spring by forming a working group of about 15 brand and agency participants called the Media Transparency Task Force.
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