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J.P. Morgan Chase Chief Marketing Officer Kristin Lemkau joined a meeting in May of some 25 marketing executives at Manhattan’s Millennium Broadway Hotel to hear a confidential presentation on the disturbing state of the advertising business.
Read More The Wall Street Journal: Big Marketers Launch Audits of Their Ad Buyers
A key finding in the work the Association of National Advertisers, or ANA, has been doing on the media transparency issue over the past two years is that the contracts between marketers and their media agencies are at the very heart of the controversy.
Read More AdAge: Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations
When Dentsu Inc. proactively informed longtime client Toyota of “irregularities” related to some digital media business transactions this week, the Association of National Advertisers applauded.
Read More AdAge: ANA Applauds Dentsu, Calls Major Marketers’ Audits ‘Appropriate’
4A’s President-CEO Nancy Hill is no longer scheduled to speak during Advertising Week in New York next week during a session called “Trust Forum: Transparency,” along with members of the Association of National Advertisers. It’s the latest sign that the rift between the agency groups is far from healing.
Read More AdAdge: 4A’s Won’t Participate in ‘Trust Panel’ With ANA at Advertising Week
While media bartering isn’t commonly discussed, the ANA’s two reports on agency transparency referenced the practice 49 times.
Read More AdExchanger: What Are Barter Agencies, And How Do They Tie Into The Transparency Debate?
Two months after the Association of National Advertisers released its controversial agency media-buying “transparency” practices report by K2 Intelligence, most advertisers and agencies remain relatively unaware of it. Among those who are aware of it, there was a marked disconnect between marketers and agency executives about who would be most impacted by it.
The Association of National Advertisers (ANA) is seeking to address the “profound disagreement” about non-transparent practices in media buying by inviting senior leaders from the 4A’s (American Association of Advertising Agencies) to meet in October.
In response to the 4A’s rejection of the Association of National Advertisers/Ebiquity report on media transparency, the ANA is inviting the ad-agency trade group to the marketer trade group’s annual Masters of Marketing conference to “have an open dialogue and create a pathway that will lead to industry consensus and collaboration.”
Read More AdAge: ANA Invites 4A’s to Orlando Conference for ‘Open Dialogue’ on Transparency
K2 Intelligence and Ebiquity — the two firms commissioned earlier this year by the National Association of Advertisers to examine the practices of media agencies — are now separately trying to turn that one-off project into ongoing revenue streams.
Read More MediaPost: K2, Ebiquity Form Separate Transparency Practices
K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report.