While “transparency” remains an industry buzzword, there has been an evolution in both marketer understanding and actions over the past two years.
Read More IDCOMMS Perspective: The Evolution of Media Transparency Issues
Category: Recommended Action
MediaPost MEDIApsssst: ANA: Transparency and Brand Safety Concerns Drive Expansion Of In-House Programmatic Activity
With heightened concerns about brand safety and transparency, more marketers are taking control of their programmatic advertising activities, according to a new survey from the Association of National Advertisers released today.
The Drum: ANA Reveals 12-point Growth Plan For Marketers in Hopes of Spurring Industry Growth
Bob Liodice, chief executive of the ANA, opened the organization’s annual Masters of Marketing conference in Orlando with a speech that detailed a 12-point growth plan it has put together to spur growth in the industry.
MediaPost DigitalNewsDaily: Marketing Contracts Exchange: A Mechanism For Scaling Transparency
T&T, which has participants from major advertisers and agencies, as well as key trade groups, believes this climate is harming longstanding relationships, slowing growth and profitability.
Mumbrella: ‘There’s an enormous lack of trust’: Agencies need to clean up their acts, warns former Carat boss
The way major holding companies have been treating clients’ media money without their knowledge is the key factor in the loss of trust by marketers in their agencies, a senior industry executive has claimed.
Campaign: “Transparency is keeping me up at night” Marc Pritchard
Campaign talks to P&G’s marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.
Watch the video here.
MediaPost DigitalNewsDaily: The Right Kind of Transparency
Just over a year ago, in July 2016, the Association of National Advertisers (ANA) dropped a bomb on the advertising world in the form of a report on transparency. It found there wasn’t much.
Read More MediaPost DigitalNewsDaily: The Right Kind of Transparency
MediaPost: Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken in May concludes that many big league marketers are taking last year’s Transparency Report from the Association of National Advertisers to heart and making substantial efforts to improve stewardship of their media spending practices and relationships with agencies.
The Drum: ANA survey finds 60% of agencies taking steps to improve media transparency issues
However, the ANA reports after conducting a survey during the week of July 12 with 190 ANA members, 25% of those surveyed were not sure if their agency was working on the transparency issue. This may be due to the findings of the initial report one year ago which reported a “fundamental disconnect” between advertisers and agencies.
ANA: ANA Report on Media Transparency: One Year Later
On the one-year anniversary of the Association of National Advertisers’ landmark study and subsequent recommendations on media transparency, it’s time to review the issues in this ongoing debate and see where we stand today.
Read More ANA: ANA Report on Media Transparency: One Year Later