Jim Price, CEO of Cincinnati-based Empower MediaMarketing Inc., wants the Association of National Advertisers to reveal which ad agencies allegedly took kickbacks or volume rebates from media companies at the expense of advertisers.

I reported Tuesday that the Association of National Advertisers, whose leadership includes Procter & Gamble Co.’s chief marketing officer, said an investigation had confirmed a lack of transparency in how ad agencies and media companies do business. Practices called into question included kickbacks to ad agencies based on the amount advertisers spent on media.

Read the full Cincinnati Business Courier article here.