Agencies are facing rough headwinds, thanks to squeezed margins and new competition. In the latest installment of our Confessions series, an executive inside a holding company-owned media agency says that trust is at an all-time low, and clients are still reeling from the transparency report from the ANA.

What’s the biggest tension between agencies and their clients today?
On media and probably one the creative side as well, trust between clients and agencies has never been lower. The ANA report from two-and-a-half years ago essentially made everyone say, “OK, we’re we’re coming clean, here’s our business model and specifics.” It wasn’t enough.

Read the full Digiday article here.