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MarketingProfs: Five Things You Need to Know About Ad Agency Kickbacks

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The Association of National Advertisers (ANA) recently released a 58-page report on kickbacks happening in the ad industry. The report claims US ad agencies unethically padded their profits with secret rebate schemes, and that’s just the tip of the iceberg.

Now that we’ve had some time to digest the findings, here are five key takeaways for marketers.

Read the full MarketingProfs article here.

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