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MediaPost Agency Daily: Wild Card In Agency/Client Relationship: Trust

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Many don’t agree,mbut Curtis Smith, Accenture’s North America Media Lead, told a MediaPost marketing conference this week that for the most part, marketers trust their media agencies. And they do so despite allegations in a recent report from the Association of National Advertisers that many agencies in the U.S. are accepting rebates and other forms of payment from media companies in exchange for volume business without disclosing the payments to clients.

Smith was part of a panel (moderated by Ciceron CEO Andrew Eklund) at the conference that discussed the ANA “Transparency Report,” and the client-agency relationship.

Read the full MAD article here.

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