In the months since media-buying “transparency” has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication with their agencies over the subject. Among the half that have discussed the issue, clients have initiated those conversations by a margin of two-to-one of their agencies.

Those are the findings of a “quick poll” conducted among its clients by media-buying auditing firm Media Management Inc. (MMI). The findings, which are being released today on the opening day of the Association of National Advertisers’ annual Masters of Marketing conference in Orlando, are likely to be more fuel for what has proven to be the ad industry firestorm of 2016.

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