The recent study of media transparency conducted by K2 Intelligence on behalf of the Association of National Advertisers (ANA) opened a closet door exposing a ton of skeletons in the digital ad buying world. The study concluded that agency rebates and management fee double-dipping were pervasive, and was especially damning to the approach most agencies take to programmatic ad buying.

Let me state the obvious: The findings are 100% accurate, and included the following:

Read the full MediaPost article here.