The American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at the chat fest.

4A’s president and CEO Nancy Hill (below) (who’s stepping down soon, who can blame her?) has announced that the trade body’s own recommendations in its Transparency Guiding Principles of Conduct (TPGC) report are now mandatory – whether advertisers think they’re sufficient or not. The ANA is formulating its own tablets of stone.

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