Five of Australia’s six major media buying groups have condemned the idea of asking media companies to pay for help building closer relationships with advertisers.

The statements, condemning the proposed practice, were shared after Mumbrella reported the existence of the document, which was circulated to more than a dozen media companies. It was sent to a suite of traditional and digital media players allegedly offering them the chance to get closer to clients in exchange for a fee.

Read the full Mumbrella article here.