It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency.
MediaPost AI&IOT Daily: Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising
Microsoft and EY launched a blockchain for content rights and royalty management this week with the goal of streamlining costly and time-consuming processes in entertainment rights and royalties. The model will initially serve gaming and then transition to advertising and other industries.
Adweek: Omnicom, IPG, IBM and Meredith Join the Board of a Blockchain Consortium to Set Standards
Executives from several major tech companies, agencies and media companies are joining the board of a blockchain consortium devoted to setting standards for using the technology in digital advertising.
MediaPost Media Agency Daily: Can A Blockchain Platform Restore Trust In Media Buying?
IBM iX is partnering with software provider Mediaocean to launch a blockchain platform (blockchain being the financial-tech sector that keeps track of cryptocurrency transactions) to provide media agencies and brands with what the partners assert is a more transparent way to track specific ad spend.
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Business Insider: “What the f— is happening to our business?’: As Ad Execs Hit Cannes, New Yorker Scribe Ken Auletta’s New Book Chronicles The Industry’s Various Existential Crises
As hundreds of high-powered advertising and media executives descend on Cannes this week for a flurry of meetings, marketing stunts, and boozy yacht parties, there’s an undercurrent of deep uncertainly about the industry’s future.
Campaign: Agency Promises v CMO Wishes: Transparency And Greater ROI
How do you overcome the lack of transparency, trustworthiness and efficiency in digital? BT CMO Zaid Al-Qassab and Direct Line marketing director Mark Evans explain…
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MediaPost Mediapsssst: Report: FBI May Be Looking Into U.S. Media Trading Practices
Well, this story will get the cocktail conversation off to a chatty start at Cannes this weekend.
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Campaign: FBI Probes Media Trading Practices in the US
The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.
Read More Campaign: FBI Probes Media Trading Practices in the US
MediaPost: ANA Receives Coveted President’s Award For Its Work On Media Transparency
Well isn’t this interesting. The awards keep rolling in to the ANA for the group’s efforts regarding media transparency and its industrywide impact.
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More About Advertising: Martin Albrecht of Crossmedia: Advertisers And Media Agencies Are Still Lost In The Mire of Non-Trust
If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking about your retirement. Not only because you were on the beach, but because you might wonder what hits first: the end of this industry as we know it or your retirement. Most folks clearly bet that it is the latter. Otherwise, attendees should have been kicking and screaming to a) get the agencies to change their model, b) the ANA to insist on the end of principal deals in its template contracts and c) the 4As to simply demand fair pay vs. insist on hidden compensation.