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The Guardian is preparing to file a lawsuit against ad tech company Rubicon Project, alleging the ad tech vendor did not disclose fees it levied on advertisers looking to buy the newspaper’s online ad inventory, sources told Business Insider.
Read More Business Insider: The Guardian is Suing Ad Tech Company Rubicon Project
Transparency is the most pressing issue facing marketers today. It’s been rearing its head like a two-horned beast. On one side are the thorny issues that are thought to exist between media agencies and their clients, and on the other, the troubled digital landscape where words such as ad fraud, misreporting and brand safety have entered into the daily conversation between brand, media owners and agencies.
Read More AdNews: Tackling Transparency: AdNews is Launching a Transparency Conference
Marketers do not have the capability to manage media budgets effectively and a lack of transparency in the digital media supply chain is leading to considerable wastage in the areas marketers are increasingly spending on.
Read More AdNews: Marketers Warned Poor Transparency is Killing Marketing
The Australian Association for National Advertisers (AANA) has warned marketers they need to take on responsibility for transparency – rather than relying on publishers or media agencies – as issues around ad fraud, viewability and programmatic advertising increase.
Read More Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers
When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.
Read More Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says
A new report by media strategy firm Ebiquity has found that Australian advertisers can get as little as 40 cents of actual media for every dollar they spend.
The ISBA, or the Incorporated Society of British Advertisers, bills itself as the voice of advertisers in the UK. And it’s a voice that sounded pretty tetchy this week at a gathering in London.
Read More Independent.ie: Steve Dempsey: The scramble for Standards in Digital Advertising
There was a new-found focus and sense of urgency at this annual gathering, organised by the trade body of Britain’s leading advertisers at a sober, new venue, the Hilton London Metropole in Edgware Road (in contrast to previous ISBA conferences at The Oval cricket ground).
Read More Campaign: Agencies Should Worry as ISBA Gets Serious About ‘Vicious Circle of Mistrust’
Frightening. That’s how the chief executive of the peak US trade body, American National Advertisers (ANA), described the murky, fraudulent waters of the booming digital advertising market last week in Orlando, Florida.
Read More The Australian: Corrupt Digital Media Supply Chain in Spotlight
A recent survey by media consultancy ID Comms found that advertisers were failing to meet expectations in four key areas: setting clear KPIs for media; having a point of view on ROI for media; having a well-established media community internally; ad leading media decisions from marketing rather than procurement.
Read More Campaign: Media is Broken and ‘Needs a Total Reset’