Five of Australia’s six major media buying groups have condemned the idea of asking media companies to pay for help building closer relationships with advertisers.
MediaPost: ‘Transparency’ Voted ‘Marketing Word Of The Year’
“Transparency” was voted the “word of the year” for 2016 by members of the Association of National Advertisers.
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MediaPost: 3 Steps To Achieving Programmatic Media Buying Transparency
A recent report by the Association of National Advertisers (ANA) has reignited the evergreen debate about the issue of transparency in the advertising industry. Claiming that non-transparent business practices are pervasive, the report underscores the importance of collaboration and visibility to ensure marketers understand the flow of dollars and agency remuneration, both locally and globally.
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Bloomberg Quint: A Crisis of Trust on Madison Avenue
Like the alcohol in a dusty old bottle of vermouth, trust has evaporated in ad land.
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Marketing Land: The Truth About Transparency In Digital Advertising
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting potential technology partners.
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The Wall Street Journal: Ad Agencies Probed Over Contracts to Produce Commercials
The U.S. Justice Department is investigating whether advertising agencies inappropriately steered business for producing commercials to their in-house units over independent firms by rigging the bidding process for those contracts, according to people familiar with the matter.
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Campaign US: Latest Agency Bid-rigging Scandal Centers On In-house Production
Ad agencies may have been funneling work to their in-house production units by pressuring independent production companies to bow out of contract bids, the Wall Street Journal reported Tuesday. The US Department of Justice is investigating the allegations, which, if true, would be violations of American antitrust law.
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MediaPost: Media Trading Transparency: Where There’s Smoke…
In March 2015, former Mediacom USA CEO Jon Mandel dropped a bomb at the Association of National Advertisers (ANA) conference, stating that media agencies and their holding companies were significantly involved in what, at best, could be described as “questionable” trading practices across all media.
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Association of National Advertisers: Stall Tactics
For well over a year, advertising industry trade publications have published countless stories regarding the lack of transparency between agencies and their marketer clients. The coverage rose sharply this past June after the release of an ANA-commissioned independent study, which found that numerous non-transparent practices were “pervasive in the U.S. media ad-buying ecosystem.” In August, to address transparency concerns and guide the client/agency relationship, the ANA released detailed principles and recommendations to advertisers, including a contract template.
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Dataconomy: Data Transparency Could Fix Digital Marketing
There’s a long history of industries undergoing massive transformations fueled by the power of digital data. The moment has arrived for data to help reshape one of the largest industries of the digital age: marketing.
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