Our industry is constantly engaged in discussions about accountability, transparency and metrics that can be trusted in ad trading.
Read More Mumbrella: Is Australia falling behind the world in industry accountability?
MediaPost: The Vote Is In: Transparency Crosses ‘Party’ Lines: Clients, Agencies Agree 4As Is Right
Following a year in which the rancor and partisanship in the U.S. ad industry was second only to the U.S. presidential race, it turns out there is much more unity surrounding issues of media-buying “transparency.” While it likely is a far less scientific process than the U.S. electoral process, a survey of ad industry executives shows that far more side with the American Association of Advertising Agencies’ (4A’s) transparency “principles” than agree with the Association of National Advertisers’ (ANA) recommendations.
Campaign: Ex-Havas trading chief launches consultancy to tackle ‘lack of trust’ in agencies
Scott Moorhead, the former head of digital trading at Havas Media Group, has launched a media consultancy to “deal with the lack of trust” between advertisers and agencies.
AdNews: Gloster: AANA refutes transparency ‘blanket approach’ claims
The Australian Association of National Advertisers (AANA) has hit back at claims it is adopting a ‘blanket approach’ to addressing media transparency and client-agency contracts.
Read More AdNews: Gloster: AANA refutes transparency ‘blanket approach’ claims
MediaPost: Why Media Transparency Trumps Buying Power
The total ramifications of the Association of National Advertisers’ recent report on media transparency have yet to be fully realized. But at the very least, the report’s revelations about large media holding companies and their agencies pushing their own digital partnerships and buying tools on clients suggest that bigger is not necessarily better. Pressure on large agencies to generate revenue and profits apparently have created a breach of trust between client and agency that goes deeper than ever before.
Read More MediaPost: Why Media Transparency Trumps Buying Power
The Drum: Sir Martin Sorrell: ‘The ANA report has stimulated the audit industry but transparency reviews should focus on Japan and the Middle East not the US’
The flurry of advertisers reviewing exactly what their media investments deliver has “stimulated” the audit industry but the real threat to budgets resides in markets like Japan and the Middle East where transparency is questionable, warned WPP’s chief executive Sir Martin Sorrell.
AdNews: AANA guidelines are starting point on media transparency, not the finish line
The Australian Association of National Advertisers’ (AANA) guidance around agency contracts offers an important, non-prescriptive starting point to promote better media transparency. The industry should unite to chart a sensible way forward.
Read More AdNews: AANA guidelines are starting point on media transparency, not the finish line
AdNews: Media agencies: AANA’s ‘blanket approach’ to contracts unworkable
Media agencies are considering their position over media guidelines released by the Australian Association of National Advertisers with several indicating the 52-page contracts aren’t workable.
Read More AdNews: Media agencies: AANA’s ‘blanket approach’ to contracts unworkable
MediaPost: Gotlieb Slams ANA Report On Transparency
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA’s report on agency transparency released earlier this year as an attempt by “auditors” and “forensic investigation firms” to drum up business.
Read More MediaPost: Gotlieb Slams ANA Report On Transparency
Digiday: McDonald’s will start auditing its media contracts
McDonald’s is hiring auditors to take a thorough look at its nearly $1 billion advertising business, probing into troubling media practices like rebates revealed in the Association of National Advertising’s transparency report.
Read More Digiday: McDonald’s will start auditing its media contracts