Digital Content Next, a trade group for online publishers, plans to launch an ad network under the B Corporation structure. The goal? Certified transparency.
Read More Associations Now: New Digital Media Industry Ad Exchange Promises Transparency
MediaPost: Roth: Facebook Miscalculation ‘Not That Big A Deal’
Facebook acknowledged last week that it overestimated average viewing times for video ads on its platform for two years. Commenting on that development this week, Interpublic Group CEO Michael Roth told an Advertising Week crowd that it was “not that big a deal.”
Read More MediaPost: Roth: Facebook Miscalculation ‘Not That Big A Deal’
Marketing Dive: Mediasmith withdraws from 4As over transparency clash
Transparency is a major issue in digital advertising given the volume of ad space bought programmatically, as well as the amount of click fraud and maladvertising. For marketers it’s frustrating to see industry organizations at odds over such basic matters. The ANA issued a report this summer that found rampant rebates between agencies and publishers to the detriment of marketers buying ad space, a report that put the transparency argument front and center.
Read More Marketing Dive: Mediasmith withdraws from 4As over transparency clash
Digiday: Confessions of an ad tech veteran: ‘You have no idea how much should be charged’
Holding companies have all been on the defensive since the June release of the Association of National Advertisers’ media-transparency report, while big ad spenders like J.P Morgan Chase, Allstate and AT&T are all reportedly auditing their media contracts. For this Digiday Confessions, we talked to an ad tech veteran who said that most agencies are involved in rebates and the low margins are not a valid reason for them to do so.
Read More Digiday: Confessions of an ad tech veteran: ‘You have no idea how much should be charged’
The Wall Street Journal: Heineken’s Ron Amram Says Marketers Should Band Together to Boost Ad Agency Transparency
Throughout a week of panels and networking at this year’s Advertising Week, the issue of transparency (or lack thereof) is sure to take center stage, as marketers scrutinize their agencies through audits in the wake of a recent bombshell industry report from the Association of National Advertisers.
The Australian Business Review: Aegis Dentsu hit by overchargingclaims in Japan
Dentsu Aegis’ local operation has sought to distance itself from the scandal engulfing its Japanese parent company as 200,000 digital transactions are investigated for evidence of overcharging clients.
Read More The Australian Business Review: Aegis Dentsu hit by overchargingclaims in Japan
The Japan Times: Dentsu to repay ¥230 million in advertising overcharges
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
Read More The Japan Times: Dentsu to repay ¥230 million in advertising overcharges
MarketingDIVE: Agencies hit with audits as transparency issue strains brand relationships
JPMorgan Chase & Co., GE, Sears Holdings and Nationwide are among the big brands that have recently initiated audits of their ad buyers, according to a report in The Wall Street Journal. While JPMorgan has gone so far as to freeze its annual $250 million ad buying account, other companies like Heineken, Allstate and Fidelity Investments are allegedly vying for stronger auditing rights and tighter contracts with agents.
Read More MarketingDIVE: Agencies hit with audits as transparency issue strains brand relationships
The Wall Street Journal: Doubts About Digital Ads Rise Over New Revelations
Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it.
Read More The Wall Street Journal: Doubts About Digital Ads Rise Over New Revelations
Mashable: One of Japan’s Biggest Advertising Companies Is Owning Up To Shady Dealings With Clients
Tokyo-based advertising giant Dentsu has acknowledged that it overcharged more than 100 clients after it conducted a month-long investigation into its own financial records.