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MediaPost: Majority Of Industry Unaware Of ANA ‘Transparency’ Findings: Marketers, Agencies Divided On Impact

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Two months after the Association of National Advertisers released its controversial agency media-buying “transparency” practices report by K2 Intelligence, most advertisers and agencies remain relatively unaware of it. Among those who are aware of it, there was a marked disconnect between marketers and agency executives about who would be most impacted by it.

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Warc: ANA Seeks Talks with 4A’s

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The Association of National Advertisers (ANA) is seeking to address the “profound disagreement” about non-transparent practices in media buying by inviting senior leaders from the 4A’s (American Association of Advertising Agencies) to meet in October.

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Digiday: IAB chief – Brands Can’t Pass the Buck on Policing Media Issues

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The Association of National Advertisers long-awaited report on lack of transparency in the media industry cast much of its blame on the convoluted way the industry is structured, giving cover to bad practices.

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AdAge: ANA Invites 4A’s to Orlando Conference for ‘Open Dialogue’ on Transparency

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In response to the 4A’s rejection of the Association of National Advertisers/Ebiquity report on media transparency, the ANA is inviting the ad-agency trade group to the marketer trade group’s annual Masters of Marketing conference to “have an open dialogue and create a pathway that will lead to industry consensus and collaboration.”

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Adweek: ANA and 4A’s Duke It Out Over Kickbacks and Media Transparency

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The battle over the media transparency guidelines from the 4A’s and the Association of National Advertisers rages on, as the two associations, which previously created a joint task force to take on the issue, can’t seem to agree on one set of guidelines.

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MediaPost: ANA Calls On 4A’s To Clarify Its Position On Transparency, Invites Its Board To Meet With ANA

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The Association of National Advertisers this morning called on the 4A’s to “publicly clarify” its position on the ANA’s recent media-buying transparency recommendations, and to explicitly state whether it accepts or rejects the findings of an ANA-commissioned report, its recommendations and a template for media-buying contracts between clients and agencies.

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MediaPost: K2, Ebiquity Form Separate Transparency Practices

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K2 Intelligence and Ebiquity — the two firms commissioned earlier this year by the National Association of Advertisers to examine the practices of media agencies — are now separately trying to turn that one-off project into ongoing revenue streams.

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AdExchanger: K2 Intelligence Creates A Dedicated Practice To Investigate Agency Transparency

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K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report.

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WSJ: K2, Firm Behind Explosive Rebates Report, Launches Media Transparency Division

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K2 Intelligence, the firm behind an explosive report revealing that nontransparent practices are pervasive in the advertising industry, is starting a division dedicated to helping marketers investigate whether their ad agencies have done anything improper.

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ANA: Media Transparency: The Aftermath

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Among advertisers and agencies alike, many hoped the June release of “An Independent Study of Media Transparency in the U.S. Advertising Industry,” a report prepared for the ANA by K2 Intelligence, would deliver the coup de grace in a controversy that’s been worsening for at least five years. Such was not to be the case, however.

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