Don’t feel like googling it? We’ve done it for you for your browsing pleasure. Did we miss one? Submit here
With the Association of National Advertisers preparing to release working guidelines for its members, it’s time to cut to the chase on the issue of agencies padding their compensation in ways that are not transparent to their clients. Notice that while I say it’s time, I do not say it will be easy, particularly for global marketers.
Read More AdAge: How to Navigate the Agency Rebate Thicket Going Forward
Consultant Accenture, which has a huge media audit division as well as a fast growing digital marketing practice has weighed in on the transparency debate, in response to the ANA’s report on the subject that was issued last month.
Read More MediaPost: Accenture Weighs In On Transparency Debate
In response to the recent Association of National Advertisers (ANA) report on agency transparency, Accenture released a new report, “Optimizing Transparency in Your Agency Relationships.”
Marketers are being urged to re-evaluate the role of media auditors amid concerns over a potential conflict of interest, with WPP CEO Martin Sorrell advising them to use one of the “Big Four” global accountancy firms to vet how agencies spend their clients’ money.
Read More Campaign: ‘Conflicted’ Media Auditors Come Under Fire from Sorrell
Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer report. Also notable is the quick growth of programmatic advertising in video and mobile. Yet some serious questions remain about just how mature the programmatic market is and what its ultimate growth potential is, due to a number of stubbornly troublesome obstacles.
With the media transparency study a few weeks old, ANA President and CEO Bob Liodice looks at how the industry can move forward. In advance of full guidelines from Ebiquity and FirmDecisions, here are some action steps marketers can take immediately. Read More ANA: Media Transparency – Looking Ahead
In its legal claim, filed in London’s High Court, Group M said that FirmDecisions had given a “wholly inadequate” assurance that it had deleted all trace of the “four or five” different, confidential documents, which are thought to include details of clients’ media spend.
Read More Campaign: Group M Sues Ebiquity Over ‘Misuse’ of Confidential Documents
Chase, the US consumer and commercial banking division of JPMorgan, has called in auditors to examine its relationship with Publicis Groupe media agency ZenithOptimedia, the company that buys advertising on its behalf.
Read More Business Insider: The First Domino From the ANA Ad Agency Rebate Report Falls
The advertising industry’s reaction to a report critical of advertising and media agencies that the Association of National Advertisers (ANA) believes pad their compensation via non-transparent tactics continued with a testy waterfront exchange here. It’s a subject that won’t be going away soon.
The Association of National Advertisers (ANA, the trade organization for Big Advertisers) recently released a report alleging, amongst other things, widespread “rebates” (e.g., kickbacks) being paid to media agencies without the knowledge of their clients. In general, the reported found “a fundamental disconnect in the advertising industry regarding the basic nature of the advertiser-agency relationship.”
Read More Huffington Post: The Fault, Dear Advertisers, Is Not In Our Stars…