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A ‘bombshell’ 2016 study examining the way US media buying deals were conducted revealed a culture in which non-transparent business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
Read the full Mediatel article here.
Today’s column runs the risk of alienating folks I sometimes do business with — but it’s about an issue we all need to address and resolve.
Read More MediaPost: It’s Time For Complete Transparency In Digital Ad Data Rebates
The US Federal Bureau of Investigation has issued a subpoena to French luxury group LVMH as part of its probe into media buying transparency in the US, Campaign has learned.
Read More Campaign: FBI Subpoenas Louis Vuitton Owner LVMH in US Media Buying Probe
When Mark Zuckerberg boasts that Facebook is “making the world more transparent,” many people shudder or roll their eyes. But when the Dalai Lama teaches that “honesty and transparency are a basic aspect of human nature,” people listen. Transparency has become an essential management principle, and people of all stripes are using the word like never before.
Read More Fast Company: Why Transparency Is Much More Than Just Disclosing Information
Three out of four ad executives say they currently factor for “trust-related attributes” when deciding how to allocate their ad budgets to the media, according to the top-line findings from new research on the role that trust — especially attributes that make the industry trustworthy to consumers — plays in advertising, technology and media-buying decisions.
Read More MediaPost: ‘Trust’ Emerges As New Ad Metric, Becomes Media-Buying Factor
Ad Age is out with a story today about an unidentified marketer that spends hundreds of millions on ads that has been subpoenaed by a grand jury in connection with the ongoing Justice Department-FBI probe into media-buying practices. The investigation began last year.
Read More MediaPost: Feds Reportedly Subpoena Marketer In Media-Buying Probe
A federal grand jury has subpoenaed records from a large marketer as part of an investigation into U.S. media buying practices, according to people familiar with the matter, a sign that the probe is advancing even if clients aren’t volunteering evidence.
Read More Ad Age: Federal Grand Jury Subpoenas Marketer in Media Buying Probe
The concept of an agency trading desk as a central hub within a holding group network, where media buyers can source audiences using ad tech, is a little over a decade old and a term that has fallen out of favor in more recent years.
Blockchain consumed a disproportionate share of industry conversations in 2018, which may be one of the reasons it was also named the most overrated word of the year by ad execs surveyed by Advertiser Perceptions for MediaPost’s Research Intelligencer.
Read More MediaPost: ‘Blockchain’ Most Overrated, ‘Transparency’ Most Important Words Of The Year
Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Read More Digiday: When It Comes To Agencies, Brands Care More About Cost Than Transparency