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After years of industry claims about non-transparent practices in the media-buying industry, federal prosecutors are reportedly probing those practices and have begun issuing subpoenas.
Read More AdAge: Feds’ Media-Buying Probe is “Cloud That Will Hang Over The Industry”
Shares of the major agency holding companies took a hit after news broke Thursday that federal prosecutors are investigating their media-buying practices.
Read More MediaPost: Media Trading Probe Affects Agency Stock Market Trading
US federal prosecutors have launched a probe into the media buying practices of Havas, as well as other members of the “big six” holding companies.
Federal prosecutors in Manhattan have opened an investigation into media-buying practices in the advertising industry and have begun issuing subpoenas as part of the probe, according to people familiar with the matter.
Read More The Wall Street Journal: Federal Prosecutors Probe Ad Industry’s Media-Buying Practices
ID Comms, a media and advertising consultant, recently released its 2018 Media Transparency Report. While the Report indicates that the advertising industry is hopeful that trust and transparency may improve down the road, it paints a rather bleak view of the current state of affairs.
Read More ReedSmith: ID Comms Releases Latest Report on Media Transparency
Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their relationships with media partners dropped 11 percent, according to a biyearly ID Comms 2018 Global Media Transparency Report.
Read More Adweek: New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners
Two years since the ANA unleashed its scathing report that exposed the practice of ad agency kickbacks, advertisers are increasingly questioning agency partners about whether the tech they choose is influenced by vested interests, according to industry sources.
IBM is spearheading the ad ecosystem’s transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first — with some saying that scalability will win.
Read More Campaign: Blockchain To House Programmatic Media Buying ‘in 2019’
I am not an expert digital advertising technologist by any stretch of the imagination, but I follow closely what happens in digital ad and marketing tech, since it’s having such a profound effect on every aspect of our business. Which is why the New York Interactive Advertising Exchange (NYIAX) interests me.
A proliferation of platforms and screens coupled with more sophisticated targeting techniques and technologies is driving a massive digital transformation for the creative ecosystem (brands, agencies and production vendors). As a result, exponentially more content needs to be created for these new platforms to support micro targeting and increase user engagement.
Read More MediaPost MAD Commentary: Why The Industry Needs To Embrace Transparency, Not Fear It