Last year, 2016, wasn’t a great year for media agencies. In the US, the highly anticipated investigation into kickbacks and ‘non transparent’ business practices caused quite a stir while in South Africa, the Competition Commission and the MAC sector charter gave agencies food for thought.

It was an annus horribilis for media agencies in the United States. As the long awaited Association of National Advertisers (ANA) report into ‘non transparent practices’ (mostly around the issues of cash rebates to agencies and dual rate cards) landed, it wasn’t too long before vast amounts of muck was flung, leaving some of the biggest agencies in the country smelling rather iffy.

Read the full Media Online article here.