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Ad Age: Deutsche Telekom Pulls Back Curtain On ‘Radical’ New Media Approach

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The company has broken up its media processes into five “Lots”: media strategy and steering; media analytics services; campaign planning and buying services; programmatic buying operation services; and search advertising and affiliate marketing services.

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MediaPost Agency Daily: Telecom Giant Upends The Media Marketing Process, Taking A Big Piece Of Work In-House

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It’s no secret that the ANA report on media transparency last year has led a lot of marketers to rethink their media strategies.

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The Drum: The Marketing Group’s Blockchain-backed Agency Truth Promises To Be Antidote To Industry’s Media Woes

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The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100% transparency as they grapple with what Procter & Gamble (P&G) brand chief Marc Pritchard now infamously described as a “murky at best, and fraudulent at worst” media supply chain.

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MediaPost’s Mediapssst: So It’s Come To This: Agency Names An Integrity Director

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You know an industry has a problem when companies start naming integrity directors. But that’s exactly what SwellShark, the media agency has done.

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AdAge: The Tenuous Future of Ad Tech Middle Men

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At the moment, an important debate about fraud and viewability is playing out in an ad tech ecosystem — an ecosystem that’s increasingly being called a duopoly. But these topics won’t be left for Google and Facebook to solve. Very soon, blockchain technology will disrupt the duopoly and, more importantly, usher in a new marketplace that is more transparent and accountable, and therefore less prone to fraud.

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The Drum: ANA Reveals 12-point Growth Plan For Marketers in Hopes of Spurring Industry Growth

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Bob Liodice, chief executive of the ANA, opened the organization’s annual Masters of Marketing conference in Orlando with a speech that detailed a 12-point growth plan it has put together to spur growth in the industry.

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MediaPost DigitalNewsDaily: Can Supply-Path Optimization Deliver Supply-Side Transparency?

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In January, at the IAB’s Annual Leadership Meeting, P&G Chief Brand Officer Marc Pritchard served notice to the digital marketing ecosystem, saying that P&G demanded transparency from agencies and vendors.

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MediaPost DigitalNewsDaily: Marketing Contracts Exchange: A Mechanism For Scaling Transparency

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T&T, which has participants from major advertisers and agencies, as well as key trade groups, believes this climate is harming longstanding relationships, slowing growth and profitability.

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Marketing Week: ‘Marketer of the Year’ Marc Pritchard On His Quest For Transparency

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Looking back over 2017 so far it is hard to think of a marketer that has made as big an impact as Procter & Gamble’s marketing chief Marc Pritchard. Since making his already seminal marketing speech on media transparency in January, he has galvanised the digital media industry to change by forcing Google and Facebook to listen to the demands of marketers.

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LinkedIn Pulse: Response to Mark Ritson: Are Media Agencies Damned?

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I’m writing this on Pulse because there simply wasn’t room to add the depth of comment under Mark’s post on LinkedIn, which itself is a link to his Marketing Week column. He asked for my thoughts, here they are.

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