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The Wall Street Journal: Havas Launches Platform to Track ‘Every Penny’ of Digital Ad Buys

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Advertising agency group Havas on Tuesday will announce the launch of a platform that will let its clients see exactly how much money they are spending with different vendors online and how those ads are performing, in real-time.

Read More The Wall Street Journal: Havas Launches Platform to Track ‘Every Penny’ of Digital Ad Buys

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MediaPost’s MediaDailyNews: Ad-Tech Firms To Form Open-Source Initiative To Address Transparency Issues

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In the coming weeks, a group of ad-tech firms, including AppNexus, Facebook, PubMatic, and Rubicon Project, will launch an open-source initiative that seeks to address many of the challenges surrounding transparency in programmatic media.

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AdExchanger: ANA Details The Supply Chain Fees That Agencies Try To Hide

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The Association of National Advertisers’ (ANA) inquisition against nontransparent programmatic media buying rages on.

Read More AdExchanger: ANA Details The Supply Chain Fees That Agencies Try To Hide

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MediaPost OMMAToday: ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic

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With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations for actions that can be taken to improve the situation.

Read More MediaPost OMMAToday: ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic

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The Wall Street Journal: The Rise of Transparent Digital Ad Buying

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As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach.

Read More The Wall Street Journal: The Rise of Transparent Digital Ad Buying

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MediaPost MediaDailyNews: Transparency Impacts Agency Comps: Omnicom ‘Exclusions’ Drag Entire Sector

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The Big 5 agency holding companies grew 1.7% during the first quarter, marking a “deceleration” from “+4%” rates of growth in recent prior years, according to a top Wall Street analyst tracking Madison Avenue stocks.

Read More MediaPost MediaDailyNews: Transparency Impacts Agency Comps: Omnicom ‘Exclusions’ Drag Entire Sector

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Business Insider: The Guardian is Suing Ad Tech Company Rubicon Project

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The Guardian is preparing to file a lawsuit against ad tech company Rubicon Project, alleging the ad tech vendor did not disclose fees it levied on advertisers looking to buy the newspaper’s online ad inventory, sources told Business Insider.

Read More Business Insider: The Guardian is Suing Ad Tech Company Rubicon Project

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AdNews: Tackling Transparency: AdNews is Launching a Transparency Conference

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Transparency is the most pressing issue facing marketers today. It’s been rearing its head like a two-horned beast. On one side are the thorny issues that are thought to exist between media agencies and their clients, and on the other, the troubled digital landscape where words such as ad fraud, misreporting and brand safety have entered into the daily conversation between brand, media owners and agencies.

Read More AdNews: Tackling Transparency: AdNews is Launching a Transparency Conference

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AdNews: Marketers Warned Poor Transparency is Killing Marketing

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Marketers do not have the capability to manage media budgets effectively and a lack of transparency in the digital media supply chain is leading to considerable wastage in the areas marketers are increasingly spending on.

Read More AdNews: Marketers Warned Poor Transparency is Killing Marketing

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Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers

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The Australian Association for National Advertisers (AANA) has warned marketers they need to take on responsibility for transparency – rather than relying on publishers or media agencies – as issues around ad fraud, viewability and programmatic advertising increase.

Read More Mumbrella: Programmatic ‘simply not working’ for Brands or Publishers