DUBAI: “Media agencies sit down every year and consolidate who they buy with — they literally cut off publishers from a list,” said Richard FitzGerald, the founder of Augustus and the publisher of Lovin Dubai. “We can’t even get on that list.”
Welcome to the world of publishing. With print in decline, advertising revenues falling and digital wreaking havoc on traditional publishing models, the power and influence of media agencies — those who advise brands on how, why and where to advertise — is increasing, especially in the eyes of new online publishers.
Read the full Arab News article here.