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Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says


When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.

But it now appears that Honda’s switch from Mediavest Spark to RPA also was because of a lack of trust stemming from Mediavest’s handling of the automaker’s ad dollars, The Wall Street Journal reported.

Read the full Automotive News article here.