It’s been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies’ feet to the fire, demanding clarity and transparency in the business arrangements between them.

For media agencies, transparency remains an important and controversial issue. With most agencies running an opaque and non-transparent business model—and with the feds now hot on their heels—the industry not only runs the risk of losing their clients’ faith and business, but many agencies may find themselves subject to indictments and a perp walk. Not a good image for the imagemakers.

Read the full Adweek article here.