The ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith, to help address the issue of trust between marketers and the advertising ecosystem.

To identify and better understand the future focus areas for the Trust Consortium, a survey asked client-side marketers to rate a number of issues on how they contribute to the breakdown of trust. The top issues are: media rebates, invalid traffic/fraud in digital advertising, data confidentiality, and an agency reselling media to clients with an undisclosed markup either when the agency buys as a principal or obtains “free media.”

To read the full ANA article, click here.