Three years ago the ANA released a major study on transparency and the agency-client relationship that found the practice of taking undisclosed rebates — agencies taking rebates from media companies without disclosing the details to clients — to be much more widespread in the U.S. than previously thought.

The report addressed other problems as well, causing quite a stir in the industry, and may have been the catalyst for an ongoing FBI investigation into media practices. It also led to many media agency search and contract reviews.

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